Observations&Reflections #11

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Parents have almost always been authority figures for their children. These days more and more celebrities replace mothers and fathers and become a role model for young people. Seeing as how they have an influence on youths lives they try to use it. When I saw on a social media how celebrities promote toons of things that they probably haven't even tried, it made me aware of how stars manipulate us, often in a tricky way. As long as advertisements on TV have a clear message, a paid-up person tries to convince fans to buy a relevant product by wearing brands clothes or just presenting a product and pitching it. It is a new way for business but an unfair one because stars use their fame to persuade us to buy a product. Consequently, they make more money. Of course, not every celebrity is taking part in it but, unfortunately, more and more famous people follow this path. 

Komentarze

  1. englishdiary5 grudnia 2018 04:33

    Hidden advertising you describe (e.g. wearing clothes of a particular brand or driving a particular make of car) is arguably the most important source of income for many celebrities, especially if their main 'job' is being a celebrity rather than acting, singing or playing a sport.

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